Cartoon image of a man showing his arm where he received a vaccination

Overview

Encouraging people to get vaccinated involves building trust, as well as providing reassurance. Most people will get vaccinated, but just need some support to make their decision. You might be surprised but it's not really about arguing the facts and figures, or debunking myths. Research shows this doesn't really work. Take a look at our factsheet for some clear simple guidance.

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Last updated:
Jan 2023