Everyone knows that social media has contributed to the sharing of false information about vaccines and immunisation. However, it is also an excellent place to share information with parents and whānau who want accurate information to help with their decision-making process. Hear about how immunisation is communicated in social media and how messages (both helpful and harmful) are shared. We’ll look at what makes viral content, the impact of influencers, human decision-making behaviour and group mentality. Presented by:
- Hannah Gentile, Health Communicator and Programme Strategist, Empowered Motherhood.
- Theo Brandt, Information Manager, The Immunisation Advisory Centre.